Free Wireless Hotspots – What Is The Real Interest In It?
Digitalnerds blog is reader-supported. When you buy through links on our site, we may earn an affiliate commission. we never accept free products from manufacturers.Learn more.
Why do fast food shops offer wireless is a question that many wandered in search for an answer. The answer is so simple that a child with basic economic knowledge could figure it out. This concept is not that new as one might suspect. It has its foundations in the beginning of the 19thcentury when bar keepers started providing telephone terminals free for use by the bar clients and visitors also. That way, one can think less about whether it’s good to take a second or third beer and just call home or at work and call in sick or solve the problem without leaving the premises.
As the ever present mountain climber called technology conquers new peaks with every new gadget and put in practice concept so is the marketing strategies. In the old days people used to spend a lot of time in bars, normal restaurants, pubs, that didn’t need the tables cleared after the clients have ended eating. Wireless started its long journey slowly as the technology was expensive for many usual users and once the technology was improved and the prices went down, wireless made its way into the marketing strategy boards of fast food restaurants and so it became a hit as many people rely on this form of free Internet to surf the web. The reason why the majority of them offer free wireless internet access is because they gain customers. As you sit around in a fast food only for the wireless access you get hungry and wanted or not, you buy some food or a drink. Think about all the people that do the same thing and then try to grasp the sheer immensity of the sums we are talking about only by some two or three people per local which buy like you.
And given the fact that most people, according to many studies and statistics, use the internet to perform daily activities that have become routines in the nowadays society. What matters most is that the owners of such establishments guarantee themselves clients that are sure to grant profit to any business which provides such a need of the modern man. As you may see lately, entire businesses such as fashionable restaurants, bars, pubs, clubs and even casinos offer wireless connectivity to anyone that passes by. This is another form of offering something that until recently you could only have at home or in an Internet Café.