Technology Geeks – In Which Category Do You Find Yourself?
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Most people that read this are big gadgets fans. They love, want to be in the forefront of all technology related things and own and use what's newest, most powerful, more cool.
However, there remains one ( small ) problem in all this fuss and that is the price. These newest devices, at the time of their launch have skyrocketing prices and this has been the main promoter for a device but unfortunately for the manufacturers that want to make profit, the customer market is starting to wake up and any customer compares at least 20-150 devices before buying the best solution that they find adequate and suit its needs best. I see lots of people really passionate about their arsenal and currently investing lots of money every time when a new device appears on the market to keep the arsenal renewed at all times but I also see more and more people who sit relaxed and carefully consider and compare the entire offer, read many reviews, go to the stores, ask about the product, the price evolution and after waiting several months I this relaxed state they go out and buy the respective devices at a very good price that the device is really worth.
Back in 1962 a guy called Roger Everrett defined a scale of the uptake of innovation which considered many aspects and parameters which classified people in five types starting with the
- Innovative: those that are the first individuals to support innovation economically. They are willing to take risks, usually young, have a high social status and are actively involved in the interactions that take place in society between innovators. They have the financial background to enable them to adopt the latest technologies;
- “Early adopters” is the second category of consumers that sustain and increase the speed of the adoption of innovation. These are individuals who have powerful characters and leadership qualities that dictate trends. They are mostly young, higher education, have working social relations. Technology adoption is more discreet than for innovators. For the judicious choices made they are placed in a central position of communication.
- Early Majority is represented by individuals that adopt innovation after a certain period of time but this interval is significantly longer than for the first two categories because they are slower in the adoption process even if they have good social status.
- Late Majority consists in individuals that accept the new innovations with a high degree of skepticism and after most of society has embraced and found the main features and bugs of these technologies.
- Late comers are the last to adopt technology and they are often disregarded by the manufacturers.